Thumzap

Allowing parents to control their children's gaming expenses while conveying a kid-friendly brand message.
Challenge

Designing an asynchronous process that is understandable and engaging for both parents and children.

Outcome

Apps for both parents and kids. Children became brand ambassadors for their parents' app, which benefited both parents and children. Parents can now monitor their children's spending, and children can make in-app purchases without using payment methods.

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