Challenge
Based on the preferences of parents and children, Kidbox curates a box of stylish pieces from well-known brands. Kidbox commits to donating new clothes to deserving children if a customer purchases the entire box. Kidbox also invites parents and children to participate by deciding where to donate and contributing to the mission of providing clothing to over one million children.
Our primary goal was to develop a digital platform that continuously motivates and engages both parents and children.
Outcome
A surprising and rewarding shopping experience for children and their parents, who not only get to buy clothes for themselves but also get to choose a charity together, giving parents the opportunity to discuss the importance of giving back.
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